Awesome! That’s the right word to reflect Truth as our partner, seeing how they put everything together in place under very tight deadlines with great efficiency and good communication skills. Truth truly delivers every commitment they make right from the beginning of the relationship and have become the moment of truth in our company’s loyalty journey.

“Truth has shifted the industry with its leadership in loyalty.”

“Working with Amanda and the team at Truth was the missing link we needed to launch a proposition in South Africa.  Truth’s depth of loyalty knowledge and practical experience of working with key players in the market gave us the insight we needed to enter a difficult market.” 

“We have worked with Amanda (and Truth) during nearly two years.

First on our business case and the design of our loyalty strategy, then as advisor in terms of implementation of the recommendations and management of our technology partner. Their expertise, their focus on always creating the best customer value proposition and the quality of advice allowed us to design and launch a successful multi-partner loyalty programme. We particularly valued their approach to client caring. It is the kind of boutique consulting firm that makes the client feel important and looked after. Their availability, flexibility, willingness and capacity to go the extra mile for us were definitively their main strengths and much appreciated. All these qualities make Truth an outstanding company to work with! Thank you very much for your continuous support and great collaboration.”

“Truth has no equal in the SA market. Truth consistently delivered on their promise and continuously provides extremely valuable input in all facets of the loyalty industry. Truth is transparent, innovative, informative and challenges industry norms. It has been a pleasure to be able to lean on a team of industry experts and we look forward to working with the Truth team even more going forward.”

“Truth has a deep knowledge of the local and international loyalty landscape, and has made a considerable contribution to the local industry with the white paper which it publishes annually. Through Truth’s Learning Academy, they provide world-class loyalty training and development and through podcasts and the Leaders in Loyalty Summit, Truth is instrumental in bringing together key stakeholders to share insights to the South African loyalty industry.”

“Thank you for raising the bar, your contribution to this industry over the last few years has created momentum for the loyalty fraternity.  The impact that Amanda has made as a the winner of the International Loyalty Personality of the Year: 2023, enables us South African loyalty professionals to aspire for excellence.”

I have worked with Amanda (and Truth) over the last few years, both whilst I headed up FNB – eBucks Rewards Marketing and now more recently, as Head of Strategic Business Development. We have worked together on a number of projects, including some really great and insightful research I have commissioned from Amanda and her team. Amanda (and her team at Truth) are agile, highly knowledgeable, professional, super to get on with and I thoroughly enjoy working with and learning new insights from her. Anyone in the customer facing game that is serious about achieving superb customer experience should hook up with Amanda and learn a few new tricks.

In 2013, afb launched the first financial services rewards card in Ghana. We engaged with Truth in 2014 to perform a post-implementation strategic review of the card and to develop a road map to ensure that our rewards card remains a central underpin in our customer value proposition. Truth has been exceptional in its ability to crystalize the key tenants of our reward card design, and in engaging with our local team in Ghana to ensure their continues buy-in and support of the programme. The Truth team’s authenticity, passion and ability to engage with both executive management and operational staff in a meaningful way truly set them apart.

It has been an absolute pleasure working with Truth. They instantly understood what we needed to achieve at Waltons and have guided us on the path to customer centricity. We worked closely with Truth’s MD, who seamlessly put our ideas into actionable insghts, helping us keep track with our project plan to start to implement a companywide customer centric strategy. The service we have received from Truth has been very professional. I have loved every minute of working with the Truth team and have learnt so much from their industry experience.

 I am thrilled to share my testimonial for Truth, the exceptional customer leadership consultancythat played a pivotal role in assisting and advising Conlog on our loyalty strategy for our partner programme. Truth’s expertise and dedication were instrumental in helping us achieve remarkable results.

From the very beginning, it was evident that Truth was committed to understanding our unique challenges and goals. They demonstrated a deep understanding of customer loyalty and provided invaluable insights that allowed us to refine our strategy.

Truth’s guidance didn’t stop at the analysis phase. They worked closely with us to develop a comprehensive loyalty strategy that was tailored to our specific needs. Their creative approach and innovative solutions brought fresh perspectives to our programme, helping us stand out in a competitive market.

Furthermore, the collaboration with Truth was a true partnership. Their team was always accessible, responsive, and willing to go the extra mile to ensure our success. Their dedication to our project was evident, and they consistently delivered on their promises.

I recommend Truth to any company seeking to elevate their customer loyalty and customer strategy. Their professionalism, expertise, and dedication to their clients are truly outstanding. They have made a significant and lasting impact on our business. Thank you, Truth, for your invaluable contribution to our success!

The Truth team developed a professional working partnership with us that delivered great value and practical solutions. Their ability to demonstrate insight into our business challenges not only enabled us to work quickly, it ensured that through our shared learning’s, we were able to apply world class thinking, tailored t our unique environment and embed it into our organisational seamlessly.

In 2011/12 Truth helped Edcon design and launch its successful new loyalty programme. Truth brings a rare combination of skills to the table. We could build Truth’s strong strategic insights and immense knowledge of the loyalty space to design a powerful strategy and programme tailored to the particular needs of Edcon. At the same time, Truth’s practical experience helped us make sure the end result was implementable and achievable for the organisation.

With a direct approach to ‘putting the customer at the centre’, Truth has played a critical role in the development and implementation of the Edgars customer strategy. Truth has an exceptional way of turning insights into tangible action plans, which have had a measurable impact on customer loyalty for our chain.

The unique challenge faced by retail businesses today requires a significant understanding of customer behaviour, value, and trends. This cannot be achieved without an organisational commitment to first gathering customer purchasing behaviour, second creating the capability to effectively analyse and dissect the data, and then develop value propositions for each customer segment.

Amada and her team, at Truth, have not only created the awareness of this key strategic lever but provided a very practical approach to delivering a workable solution. Much of the value add that Truth has its foundation in extensive local and international experience in this arena and their current list of customers in the retail sector is testament to this.

It has been a great pleasure working with Amanda and the Truth team.

She has been a great leader in Makro’s journey to Loyalty.

While we are still on this Journey, I would like to thank Amanda for her patience and guidance. She has been selfless in sharing her knowledge and even giving me access to her network so that I could grow both personally and professionally.

Truth helped us understand our data, find trends we didn’t know existed and ultimately guided us in an attempt to increase our conversations.

Truth has helped us restructure New Media to the leading content marketing agency it is today. Amanda has made a positive impact both on our bottom line and on our company ethos. Truth is always on top of new developments in CRM and loyalty and was an early pioneer in this area in the South African marketplace. Combining great professionalism, a partnership approach, a depth of knowledge together with the warmth and humour that Amanda brings to any project makes Truth an outstanding company to work with. It has always been a pleasure.

We needed to revamp our agent loyalty program to drive behaviour. Our current program was not delivering the results we’d hoped for even after 3 years of trying. Our competitor had a program that cost much more and was perceived to be better in the market. Truth assisted us to create a new agent loyalty program to drive the results we needed – for the same budget we had allocated. They helped us to delve into the data to really understand our customers and segment more carefully. They then proposed a loyalty strategy that exceeded our expectations. We are confident that this will help us to drive the actions we need from our channels.

It was a great overall experience working with the Truth team and a very valuable investment indeed.

Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.