This episode of newscast features a look into the current state of General Data Protection Regulation compliance by Richard Dutton, of WPP. Amanda Cromhout explains her motivation behind establishing the Blind Loyalty Trust, citing her personal medical journey as the...
On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favourite loyalty...
This article gives an overall snapshot of the insights from the Truth & BrandMapp 2023/4 South African Loyalty whitepaper including 76% loyalty programme usage in 2023/2024, demographic insights, top shopper loyalty programmes, preferred rewards and consumer...
The 2023/4 Truth & BrandMapp South African Loyalty whitepaper identifies Checkers Xtra Savings as the most popular loyalty program among wealthier consumers, closely followed by the Clicks ClubCard. For mass-market consumers, the most preferred programme is...
Insights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that loyalty programme usage has grown from 67% in 2015 to 76% in 2023/2024 across both gender and income categories. This article covers the most used loyalty programmes, benefits...
Insights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that getting cash back remains the preferred benefit of economically active consumers This article also covers the most used loyalty programmes, top benefits and many other insights...
The 2023/4 Truth & BrandMapp South African Loyalty whitepaper has been released. This year's whitepaper is the 8th edition. Amanda Cromhout, CEO of Truth and author of the whitepaper is interviewed on Kaya Biz by Gugulethu Mfuphi. In this episode, Amanda speaks...
March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let’s Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association...
In this 45 minute webinar Jennifer Shambroom, CSMO of Clickatell is joined by Amanda Cromhout, Truth's CEO, Werner Lindemann, SVP Global Sales at Clickatell and Brett White, VP Product Payments at Clickatell. In the webinar, the speakers delve into the dynamic world...
In this 55 minute webinar Tom Peace, Managing Director of the Loyalty People is joined by Amanda Cromhout, Truth's CEO and Simon Jeffs, Principal Marketing Strategist at Marigold. This webinar discusses reasons for investing in customer loyalty, building a business...
Amanda Cromhout is a tenured loyalty professional based in Cape Town, South Africa. She is an accomplished entrepreneur, having founded and operated her advisory agency Truth Loyalty for many years, and organized and hosted the South African Loyalty Awards, a fixture...
In this 45 minute webinar Simon Tavernier is joined by Amanda Cromhout, Truth's CEO and Celeste Williams, Head of Marketing, Sponsorships and Experiential Marketing at Vitality. This webinar features lessons from Vitality to boost engagement beyond...
This episode on the Open Loyalty podcast provides a handful of insights from the author of Blind Loyalty, Amanda Cromhout, inspires listeners to buy a copy, and support the Blind Loyalty Trust. This episode features: Who the book is for The story behind the book and...
In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.
“This episode of Let’s Talk Loyalty and Loyalty TV features Amanda Cromhout, Founder and CEO of Truth. Amanda joins Paula on the show to share the launch of her book called “Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED”, a book which has profound personal...
Listen to Amanda Cromhout, Truth CEO, simplify the intimidating task of launching a loyalty programme. In this episode 8 common challenges when implementing a loyalty programme are covered.
Loyalty program builders - By Open Loyalty 8 common challenges when implementing a loyalty program with Amanda Cromhout.
South African Truth CEO, Amanda Cromhout, was also awarded the only individual award of the event, the International Loyalty Personality of the Year, which recognises a person’s contribution to the industry. FNB's eBucks and DStv with Ogilvy won in four categories at...
Cape Talk Views & News with Clarence Ford interviews Amanda Cromhout on South Africa winning big at the 2023 International Loyalty Awards.
The International Loyalty Awards Personality of the Year 2023 is Amanda Cromhout, the Founder & CEO of TRUTH. Read Amanda's interview with the International Loyalty Awards for Loyalty Personality of the year. International Loyalty Awards _ Amanda Cromhout
SA brands took some of the top honours at the International Loyalty Awards in London. The Money Show chats to Truth CEO Amanda Cromhout, who picked up an award herself.
Rising living costs mean consumers can't afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes and it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the...
South Africa’s loyalty sector triumphed at the International Loyalty Awards in London last night, with Amanda Cromhout, CEO of Cape Town-based consultancy Truth, winning the International Loyalty Personality of the Year, and eBucks and DSTV receiving global acclaim in...
In this Financial Mail article regarding the success of loyalty programmes, Lynette Dicey interviews Amanda Cromhout, Truth's CEO, on loyalty programmes. "Customers want to save money, while businesses want them to increase their spending." Read the full article here.
