MEET OUR CEO
Amanda Cromhout is the CEO and Founder of Truth. She is the Academic Director of Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 (The International Loyalty Awards). She is recognised at one of the top 10 Promising CEOs of 2023 and short-listed in the Standard Bank Top Women Awards for 2023.
Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified.
She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards and Founder and Judging Chair of The South African Loyalty Awards.
Before her career at Truth, she spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa.
Amanda is invited to speak, professionally, as a keynote speaker and thought leader in her field, both in South Africa and internationally.
MEET THE TEAM
Lauren Venter
Part of the Truth team since 2016, Lauren has delivered successful projects across a wide variety of clients and industries. Although a strong all-rounder, Lauren’s super power is innovative programme design.
Rowen Gloyne
As Truth’s office manager and academic coordinator, Rowen is the glue that brings it all together, ensuring for clients, students and the team that things run smoothly.
There is no problem that Rowen cannot solve.
Jen Ashfield
With a fresh take on all things oyalty and owner of Truth’s Marketing portfolio, Jen brings a new perspective to how we approach loyalty strategy,
especially when considering Gen Z and what these future shoppers define as value.
THE BROADER GLOBAL TEAM: CUSTOMER STRATEGY NETWORK
Amanda Cromhout is a partner in the Customer Strategy Network.
Truth works with the CSN partners for broader expertise and input on bigger projects. These partners are part of the Customer Strategy Network: “The Customer Strategy Network is a global network of independent customer loyalty practitioners who are passionate about customer engagement and seek to promote innovation within an ever-changing marketplace through the collaboration of partners. We help businesses thrive through solving complex customer
Truth’s mission
We obsess over simplifying the complexity of loyalty to deliver world-class loyalty brilliance.
Truth’s values
Our values underpin who we are:
- We drive industry innovation.
- We live the client value obsession.
- We are creative thinkers, problem solvers and always hungry to learn.
- We treat others the way we would like to be treated.
- We create fun and a little weirdness.
- We invest in others less fortunate.
Truth proudly supports these causes
BLIND LOYALTY
Truth’s official charity is The Blind Loyalty Trust, which offers hope and clarity through essential ophthalmology procedures to underprivileged patients requiring corneal transplant surgery. The Blind Loyalty Trust has been set up as an outcome of a very difficult and testing time in 2022 when Truth’s CEO, Amanda Cromhout, was struck by fusarium keratitis, leaving her blind in her right eye. She endured three months of intense pain and two emergency cornea transplants, throughout a very terrifying experience. While she was going through intense hospitalisation and painful procedures, she realised this was something she would never want others who cannot afford healthcare, to have to endure, without financial support. For this reason, she has founded the Blind Loyalty Trust.
The Amy Foundation
The Amy Foundation, Western Cape, South Africa, is a non-profit organisation offering programmes which develop and empower youngsters from challenged and vulnerable communities. Truth’s CEO, Amanda Cromhout, is an ambassador of the Amy Foundation for being one of the founders of the Ride For Amy project, which encourages endurance athletes to ride the Cape Town Cycle Tour and raise funds for the Amy Foundation.
The KIKA trust
The KIKA Trust was co-founded in 2011 by Cathy Schincariol and Truth’s CEO, Amanda Cromhout, who share a passion and vision to provide a holistic education for financially disadvantaged scholars, who without Kika’s support are missing out on quality education. We have proudly sponsored 20 young scholars.