Diploma in Loyalty

About the course

The course has been set out leveraging decades’ worth of experience, industry best practice, as well as local and global case studies.

Truth’s certified Diploma in Loyalty is a comprehensive course aimed at both seasoned loyalty professionals and industry newcomers. Rooted in global industry best-practice and decades’ of experience, this course leaves learners well-rounded across all areas relevant to achieving loyalty leadership success.

Completion of this masterclass awards the student with the globally recognised Customer Academy Diploma in Loyalty CADipLTM certification.

Course Modules

Learners will benefit from the following learning outcomes:

Module 1: Programme strategy & data insights

Module 2: Programme audit

Module 3: Programme design

Module 4: Research & concept testing

Module 5: Member engagement

Module 6: Technology platforms

Module 7: Business case / commercials

Module 8: Project implementation

Module 9: Programme management & KPIs

Module 10: Loyalty industry excellence

Final Assessment

PLUS, BLIND LOYALTY: 101 loyalty concepts radically simplified is the course text book. This compelling business read is a must for all loyalty professionals.

Available for sale at www.amandacromhout.com/author

Learning Formats

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In-person masterclass

2-day masterclass presented by Amanda Cromhout in a classroom environment

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Virtual masterclass

2-day masterclass presented by Amanda Cromhout in a classroom environment



Self-paced online

6-week online course offering a self-paced learning environment.



In-house masterclass

Bespoke masterclass format designed to meet specific client requirements.

For more information, download the brochure

Download Now

To register for the course click here

WHAT CLIENTS SAY

Chad Backstrom, Senior Brand Manager, Clicks Group

“I found the course extremely valuable. It explains all facets of loyalty and how they come together to create the stickiness we all so desperately chase as loyalty experts.

Lauren Venter, Partnerships Marketing Manager, Spur Corporation

“Amanda and her team brought a wealth of knowledge, sharing both local and international experiences and case studies. It was truly an enriching learning experience. The cohort was interactive, and the networking evening was especially valuable.”

Jakub Socha, Sales Director, Comarch

“The CADipL event featured exceptional presentations by Amanda Cromhout, who simplified complex concepts effectively. The interactive Q&A sessions provided detailed, practical responses, enhancing attendees’ understanding of loyalty programs. Overall, the event was highly informative and amazing.”

Suzan Grootboom, Skybucks Reservation and Customer Care Consultant, Airlink

“The depth of knowledge, combined with engaging presentation styles, made for an incredibly enriching experience. Every aspect was thoughtfully curated to ensure maximum learning impact. I walked away feeling empowered and equipped with valuable skills that I could immediately apply in my work to help improve our loyalty programme.”

Lauren Kaiser, Marketing Coordinator, Shave Industrials (Pty) Ltd

“I enjoyed this course thoroughly and felt it covered practical areas of loyalty which I can relate to our businesses current programme. All the content was relevant and was explained in a way that was easy to understand and apply to our own brand.”

Natasha Doren, ex-Financial Services Executive, Multiply

“If Truth asked me the NPS question, regarding recommending this course to colleagues, I would choose an 11. For anyone wanting to learn about and/or refine their current skills in loyalty, rewards and loyalty programmes, I would certainly urge you to sign up for the 6-week course. Four colleagues and I signed up for the course and it was challenging, yet so satisfying. We have been delighted as clients. I’ve learnt that if you want to become an expert, learn from the best.”

Matt Koning, TLC

“I’d just like thank Amanda and the Truth Team for an exceptional course they have put together! I would recommend this course to anyone who has an interest in Loyalty Programmes and wants to understand the core principles of how best to design and implement a loyalty platform that drives the results you looking for! A highly recommended course, thank you!”

Adele Groenendaal, ex-Head of Content, UBU International

“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”