Online loyalty data course

Establish & deepen your understanding of key concepts related to customer data management

As a loyalty or customer professional, it is imperative that you feel comfortable with and deeply understand the value your customer data can bring to both your business and your customers.

Learners will benefit from the following learning outcomes:

Gain sound understanding of key concepts related to successfully designing and implementing a customer data strategy.
How to define key measures, interpret reports and identify trends.
Learn how to view and maintain a customer database as a valuable asset.
How to unlock business value from customer data in a way that is relevant to key stakeholders, while delivering value incrementally.
Get comfortable with data privacy legislation and the importance of good governance.
Also learn from real-world global case studies and thought leaders to deepen your knowledge.

Course Modules

Module 1: Key concepts, trends and a reason for being

Module 2: Data audit and collection strategies

Module 3: Customer insights foundation

Module 4: Unlocking the data value chain across your organisation

Module 5: Data governance and privacy legislation

Module 6: The toughest topics

Learning Formats



Self-paced online

6-week online course offering a self-paced learning environment.

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In-house masterclass

Bespoke masterclass format designed to meet specific client requirements.

To register for the course click here

WHAT CLIENTS SAY

Chad Backstrom, Senior Brand Manager, Clicks Group

“I found the course extremely valuable. It explains all facets of loyalty and how they come together to create the stickiness we all so desperately chase as loyalty experts.

Lauren Venter, Partnerships Marketing Manager, Spur Corporation

“Amanda and her team brought a wealth of knowledge, sharing both local and international experiences and case studies. It was truly an enriching learning experience. The cohort was interactive, and the networking evening was especially valuable.”

Jakub Socha, Sales Director, Comarch

“The CADipL event featured exceptional presentations by Amanda Cromhout, who simplified complex concepts effectively. The interactive Q&A sessions provided detailed, practical responses, enhancing attendees’ understanding of loyalty programs. Overall, the event was highly informative and amazing.”

Suzan Grootboom, Skybucks Reservation and Customer Care Consultant, Airlink

“The depth of knowledge, combined with engaging presentation styles, made for an incredibly enriching experience. Every aspect was thoughtfully curated to ensure maximum learning impact. I walked away feeling empowered and equipped with valuable skills that I could immediately apply in my work to help improve our loyalty programme.”

Lauren Kaiser, Marketing Coordinator, Shave Industrials (Pty) Ltd

“I enjoyed this course thoroughly and felt it covered practical areas of loyalty which I can relate to our businesses current programme. All the content was relevant and was explained in a way that was easy to understand and apply to our own brand.”

Natasha Doren, ex-Financial Services Executive, Multiply

“If Truth asked me the NPS question, regarding recommending this course to colleagues, I would choose an 11. For anyone wanting to learn about and/or refine their current skills in loyalty, rewards and loyalty programmes, I would certainly urge you to sign up for the 6-week course. Four colleagues and I signed up for the course and it was challenging, yet so satisfying. We have been delighted as clients. I’ve learnt that if you want to become an expert, learn from the best.”

Matt Koning, TLC

“I’d just like thank Amanda and the Truth Team for an exceptional course they have put together! I would recommend this course to anyone who has an interest in Loyalty Programmes and wants to understand the core principles of how best to design and implement a loyalty platform that drives the results you looking for! A highly recommended course, thank you!”

Adele Groenendaal, ex-Head of Content, UBU International

“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”