TRaining
“Truth has a deep knowledge of the local and international loyalty landscape, and has made a considerable contribution to the local industry with the whitepaper which it publishes annually. Through Truth’s learning academy, they provide world-class loyalty training and development and through podcasts and the Leaders in Loyalty Summit, Truth is instrumental in bringing together key stakeholders to share insights to the loyalty industry.”
Fayelizabeth Foster – Head of Loyalty & Rewards Standard Bank
Truth’s Customer Academy is our centre of loyalty excellence, where we share our expertise and learnings in the fields of loyalty & CRM, through professional training.
We share invaluable, comprehensive resources and case studies with you in the form of interviews with thought-leaders, global best practice principles, whitepapers, videos and articles.
Diploma in Loyalty
Truth’s certified Diploma in Loyalty is a comprehensive course aimed at both seasoned loyalty professionals and industry newcomers.
Data for Loyalty Leaders
Truth online course in customer loyalty data will help you demystify the complexity associated with collecting and analysing customer data.
Member Engagement Strategy
Truth’s online course in Member Engagement Strategy will help you deepen the connection between your customers and your brand, supporting your growth and retention targets.
Micro Courses
Designed with busy professionals in mind. If you’re interested in delving deeply into specific loyalty topics, our micro courses offer an ideal solution.
Our Academic Director is Amanda Cromhout, renowned author of Blind Loyalty – 101 loyalty concepts radically simplified. Amanda oversees all Truth’s Customer Academy training and ensures it delivers world-class experiences for our academy clients.
Who should sign-up?
Our courses are aimed at providing individuals and teams across various roles & departments, with the best in loyalty education.
- Business or marketing graduates wanting to specialise in loyalty
- Loyalty & CRM managers involved in delivering a loyalty strategy or programme
- Marketing teams or individuals tasked with understanding the loyalty landscape to deliver a new loyalty programme
- Upskilling team members or new recruits
- Agency teams or account managers involved in delivering their client’s loyalty initiatives or campaigns
- Loyalty, CRM or POS technology vendors wanting to understand the benefits of delivering an innovative loyalty solution to best serve their customers