Truth is very excited to have been invited to interview for CNBC Africa focused on loyalty programmes. Interviewed by Lindsey Williams, anchor of the Business Tonight show, they delved into the explosion of loyalty in South Africa and where it’s heading.Joining...
There are so many confused customers and loyalty brand managers out there, not really understanding what a coalition loyalty programme is, so we thought it would be worthwhile trying to best explain it.The truth is, we could repeat what several chapters of...
So many articles were written last year, making reference to the fact that Loyalty doesn’t pay. So many radio interviews, one of which I was part of, on Bruce Whitfield’s Money Show, were questioning whether loyalty pays. You know what……..it does !!! I am not saying...
Last month, 8 innovative companies were recognised for their pristine efforts in loyalty…I’m talking the Annual Colloquy Loyalty Awards. Not only do these awards recognise innovation & creativity in loyalty but also salute their overall contribution to the...
Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?Colloquy release a consolidated annual report of loyalty activity in USA called The Loyalty Census. Each year they analyse membership growth and...
The future (very near future) of loyalty is social and mobile…this was the headline of a conference Truth attended earlier this month, hosted by Marketing Mix.In fact, global players in loyalty have already adopted mobile as a core offering in loyalty…Walgreens is a...
The Loyalty Awards recognize excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and for the first time this year, Africa. The event is hosted by Loyalty Magazine and their key sponsor Aimia. Homegrown CSR loyalty...
Highlights from Netprophet Conference in MayThe recent Netprohet conference proved once again that anyone can have a dream and turn it into a reality. Netprophet brings together a group of entrepreneurial leaders in digital marketing space from South Africa and around...
It strikes me that at times we, as marketers look to focus our budgets and efforts to retain our most valuable customers. We also strive to increase engagement and spend from the group of customers showing the most potential to increase their future spend with...
Culture shapes the norms within an organisation and drives the way things get done both behaviourally and systematically.Many organisations forget this when trying to implement a new strategy into the business. This is particularly relevant when implementing a new...
Sounds easy doesn’t it?! How do you start such a strategy? Do you even know who your most profitable customers are?Typically most data led organisations understand the need to identify different segments of their customer base to drive better marketing...
This was highlighted by Craig Smee, Nedbank’s Head of Social Medisa Communication at the International Customer Experience World Conference (ICEW) in Johannesburg last month.“Nedbank’s social media strategy’s first two months comprised of only listening to what their...
That defining moment when you have seconds to turn a situation around…...I’m talking customer experienceAs a consumer, I feel somewhat obliged to make the first move to rectify a horrible customer experience which usually entails a call to the manager or a long...
Tesco Clubcard TV has arrived! After a successful month of beta testing to Tesco’s employees, it is now available to all 16 million Tesco Clubcard members.Clubcard TV, powered by Blink box, is an online service streaming a variety of movies & TV shows, free to all...
I have never really taken any notice of the O2 brand in the UK, even though I am English. I do of course notice it when I support the English rugby side! Graham Webster, Director of Customer Experience at Telefonica Europe presented at the International Customer...
Do we, as marketers, business owners, loyalty experts, forget to view our customers of our loyalty programmes just as they are…customers? Definition of a customer: “A party that receives or consumes products (goods or services) and has the ability to choose...
There are several reasons why quality content matters both online and offline. However, there is one factor which I think is vital and worth highlighting - Understanding just “who” is following your brand in the online space.Are you aware of the type of person...
So now we are in January, is it a light relief to be receiving less marketing emails form retailers & suppliers or are you missing them!? Which retailers really hit the mark for you in their Christmas/holidays promotions and targeted marketing? In my...
Over 1 billion expressions are created on social media every day. Knowing this, brands are aggressively placing social media at the fore front of business strategies as it holds great potential for marketers to tap into a new found form of marketing data. But...
The title of this piece is a “catch-phrase” beckoning throughout the global loyalty industry and is seen as one of the top loyalty trends of 2012. I say “globally”, because coming from the South African loyalty market place, I can confidently state that South Africa...
Last week I attended the “What’s hot in Rewards” webinar hosted by Loyalty 360 & Best Buy¹. Best Buy shared their thoughts on how to leverage loyalty points for the merchandise that’s in high demand by their customers. One of the key topics...
1. Loyalty is no longer just about pointsPoints alone do not create loyalty. Loyalty goes beyond discounts, air miles, coupons, exclusive tickets & rewards. It is all about the way we engage with our customers. 2. Understand your...
Marketers are now faced with the decision of which direct marketing medium to use in a world that is predominantly digital. Some suggest Traditional Direct Marketing is dead and Digital is the only option going forward. On the other end of the scale, customers are...
