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Lisa Reid

Predict your way to higher Marketing ROI’s

13 Feb 2011 |

Ever wondered why so many of us Direct Marketing folks and CRM lovers are so confident in committing marketing spend to campaigns? It's due to the fact that so many of the campaign responses are actually highly predictable. I call it the science of marketing which...

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Too Little, too late !

5 Aug 2010 |

“Too little, too late!”My whole business is focused around customer so when I experience outstanding customer service I really do spread the word. As Jason Stewart MD of Have you Heard (an outstanding Word of Mouth Marketing agency) explains, that more people spread...

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