It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. Well according to the Truth Loyalty Whitepaper 2017, you can see that this stage in loyalty programme thinking is strictly...
If you were wondering where South African consumers stand with loyalty programmes, rest assured that the number of people signing up for loyalty programmes has continued to increase since 2015. The weak rand together with the political instability of the country has...
Infographic depicting latest South African loyalty landscape data shared in Truth's Loyalty Whitepaper 2017:
The loyalty landscape is constantly changing. Recently, we have seen two great examples of huge changes in the loyalty industry happening at both a global and local level. The first example comes from the airline industry. The airline industry is considered the birth...
The financial services industry, specifically the big four banks, have offered loyalty programmes for a number of years and in doing so have acquired important customer transactional data. Loyalty strategies, in the banking industry, were initially designed for...
In an interview with Bruce Whitfield on Cape Talk Simon Susman, the former Woolworths CEO, discusses in this podcast how Woolworths has began to see the value in customer data. "Woolworths has, over the past couple of years truly moved to be a customer led...
Truth's Customer Academy brings you: The latest loyalty trends in South Africa During this loyalty seminar, we will focus on the latest loyalty trends locally and globally. It is designed to benefit professionals from all areas of the marketing and loyalty industry....
Let's get personal: Customisation vs. Personalisation “Customers will start to get used to whether you know them or not and filter through their inbox to pick and trust only the brands which they know.....know them very well.” The definition of what personalisation...
Truth is proud to announce the launch of our second whitepaper: Consumer Loyalty Behaviour in South Africa. Loyalty programme usage continues to grow year-on-year with the largest growth seen in respondents under the age of 25 which show a growth of 13%. This...
The face of loyalty is changing. Companies are beginning to veer away from points and even cashback as the key indicators of a loyalty programme’s value. The observed shift is towards personalisation, not as a by-product of loyalty programme data, but as the core...
Defining a successful loyalty programme depends on your specific business objectives. Our job is to help brands define a successful loyalty programme for their business requirements. Different loyalty programmes drive different outcomes and this means you need to...
So you’ve got a loyalty programme or you're planning to launch an awesome programme? Join the club. Loyalty programmes these days are a dime a dozen and that’s why the metric for success is no longer just about the total number of registered members on your loyalty...
Omni-channel and online retail specialists, Emerce Commerce, has acquired a 51% stake in Truth. By placing the customer at the heart of ecommerce, Emerce Commerce can now offer a seamless solution to clients looking to increase online lead generation and ecommerce...
One of the first things you learn in marketing is that it costs more to acquire a new customer than it does to retain an existing one. While exact figures may differ, research shows the cost may be anything from 6-7 times more. Not to mention that returning customers...
A few years back it was tempting to write off effective loyalty programmes for small businesses with small budgets. We have seen the demand for loyalty programme adoption by SMEs grow exponentially year on year. According to Truth's Loyalty Whitepaper released earlier...
At the beginning of this year, we highlighted our predictions for loyalty & CRM in 2015. We shared with you how these trends have evolved over the years. In 2012, we learnt all about Big Data. In 2013, Loyalty was no longer just about points and 2014 revolved around...
Truth is proud to partner with UCT GetSmarter to provide insights to their marketing students on loyalty & CRM best practices. Truth’s Managing Director, Lisa Reid, shares her experiences and views about CRM and loyalty in South Africa. The topics discussed in...
Believe it or not, it’s time to start planning your communication strategy for the 2015/16 Festive season. The festive season kicks off with Halloween in October (1 month from now) and Black Friday (both growing in popularity in South Africa), followed by Christmas...
Truth is proud to have been invited to speak at this year’s Customer Experience Africa Summit, hosted by Kinetic Events, in Cape Town on 22 and 23 July. Amongst the line up of great speakers were Marks & Spencer, DHL Express and Uber, sharing their learnings on...
Loyalty programmes have gained popularity over the past few years and it’s becoming increasingly difficult for brands to differentiate themselves. Because loyalty gives you permission to engage with customers, track their behaviour and interactions with your brand,...
The inaugural eCommerce Africa conference in February in Cape Town was a sold out event with attendees and presenters from the best ecommerce brands and experts in the country. The attendees walked away with insights from acquisition and conversion strategies, through...
In 2015, organisations need to be more agile to meet the needs of their customers It’s time to move from looking at new trends to really putting them into action to meet your customer’s expectations in real-time At the beginning of every year our inboxes are loaded...
Why you should be rewarding your customers with non-transactional rewards Due to the increasing amount of loyalty programmes and the change in which customers interact with social media today, there has been a significant change in consumer demands and expectations...
A new era of loyalty has arrived on South African soil and we are delighted to bring you the latest tool to capitalise on social loyalty: Reward Reach. Reward Reach is a social media rewards platform, which rewards your loyal customers’ engagement with your brand via...
