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Truth in The News
The Money Show with Bruce Whitfield & Amanda Cromhout
The Money Show with Bruce Whitfield Amanda Cromhout, Truth's CEO, explains the reason behind Blind Loyalty, encouraging the loyalty industry to join her on this crusade.
Top 10 Promising CEOs – Industry Era Magazine
Amanda Cromhout, Truth's CEO, was featured in the Industry-Era magazine as one of the Top 10 promising CEOs. Full article available here: Industry Era _ March 2023 Click here to read the full magazine.
Let’s Talk Loyalty: #341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself
In this episode Amanda interviews Tjhai A Eng, Head of Marketing & Loyalty at Matahari Department Stores in Indonesia. Matahari is the biggest department store chain in this vast country and its rewards programme is also the country’s biggest retail programme. A...
Customer loyalty trends for 2023
In this article Truth's CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023. If you'd like to develop a world-class loyalty programme and proposition, there are 10 main trends to keep a look out for in 2023. Read the full article here
Tapping Spaza Growth 2023
Amanda Cromhout, Truth CEO, writes about loyalty behaviour in the mass market. Do South Africans use loyalty programmes? Yes they do. 73% of South Africans who fall into an income bracket of R10,000 household income p.m. or above use loyalty programmes, according to...
Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business
Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth and Mark Maclure from Stream Loyalty, a tech-enabled loyalty team on what they would describe as good loyalty practise in B2B.
Let’s Talk Loyalty: #311: Loyalty Leadership In a Crisis
This episode features Cecile Henry, the IBL Group Loyalty Manager. She manages called wiiv rewards, Wiiv rewards is a multi-award winning loyalty programme, despite only being 3 years old, having launched in 2019. However, today’s show is not about the programme per...
Cherry Flava: A look at the South African loyalty landscape with Amanda Cromhout: Episode #26
On this show we are talking about loyalty in South Africa and more specifically the trends and changes happening in the loyalty program space with Truth CEO, Amanda Cromhout. Click here to listen to the show: Cherryflava · A look at the South African loyalty landscape...
Afternoon drive with John Maytham
Amanda Cromhout is the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs. Click here to listen to the...
Let’s talk loyalty: #299: At The End of Every Data Point is a Human
Truth CEO and Guest host, Amanda Cromhout interviews, Dr. Shorful Islam, an experienced leader in data analytics and shares with the listeners of Let’s Talk Loyalty how at the end of every data point is a human. Click here to listen to the show:
Almost 75% of South Africans use loyalty programmes – these are the most popular
Some 73% of South Africans use loyalty programmes consistently, and they subscribe to more than nine on average, a new survey shows. Click here to read the full article
The most popular loyalty programmes in South Africa in 2022
Read this article on the latest South African Loyalty Landscape whitepaper, showing which loyalty programmes in the country are the most popular. Click here to read the full article
South Africa’s most popular loyalty programmes revealed for 2022
Read this article which states 73% of South Africans use loyalty programmes and Clicks ClubCard is the most popular among consumers. Click here to read the full article
SA’s top loyalty programmes for 2022 revealed
Read this article: The winners of the fourth South African Loyalty Awards were announced on Thursday, 13 October, at the Truth Leaders in Loyalty Summit in Cape Town. Click here to read the full article
2022 South African Loyalty Awards winners announced
The winners of the 2022 South African Loyalty Awards that have been announced. The awards ceremony took place on Thursday, 13 October, at the Truth Leaders in Loyalty Summit in Cape Town. Click here to read the full article here
Let’s talk loyalty: #272: Award Winning “MySchool MyVillage MyPlanet” Connects Transactional and Emotional Loyalty.
Truth CEO and Guest host, Amanda Cromhout interviews Pieter Twine, the General Manager of the "MySchool MyVillage MyPlanet" loyalty programme, based in South Africa. Listen to the show here:
Power Talk with Lerato Mbele and Lauren Moore on Power FM
Truth's Lauren Moore chatting to Lerato Mbele on Purse Strings: Consumers Leveraging on Loyalty Programmes
How to build a successful loyalty programmes
Truth’s CEO, Amanda Cromhout was interviewed by Herman Manson on how to build a successful loyalty programme considering Loyalty programme usage has surged as a result of South African’s facing the pandemic and economic uncertainty. How to build rewards programmes...
Pick n Pay Smart Shopper tops the rest
It has emerged in the 2021 "Truth & BrandMapp SA Loyalty Whitepaper" that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart...
Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help...
SA’s most popular loyalty programmes revealed for 2021
Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second...
The Money Show: 74% of South Africans using loyalty schemes
In this podcast Bruce Interviews Truth's CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the South African population using loyalty programmes.
Fin 24 – South Africans now expect rewards, as loyalty programmes grow even more popular
The popularity of loyalty programmes in South Africa shows not signs of waning, with new research showing that customers are, in fact, expecting rewards. This is according to Truth - a boutique consultancy specialising in loyalty programmes - which is currently...