Are loyalty programmes “evaporating” in a COVID-world? Truth’s CEO, Amanda Cromhout, was interviewed by Bruce Whitfield, The Money Show, about the relevance of loyalty programmes in this new world.

These are SA's favourite loyalty programmes for 2019/20 Retail loyalty programmes continue to lead the charge when it comes to loyalty programme usage in South Africa. For the third year in a row, Clicks ClubCard remains the most used loyalty programme in South...

An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty...

72% of South Africans using loyalty programmes Clicks ClubCard is the most used loyalty programme in South Africa for 3 consecutive years. Retail loyalty programmes continue to take charge when it comes to loyalty programme usage in South Africa. Clicks ClubCard has...

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with 702's Bruce Whitfield in the popular The Money Show segment. In the interview, they discuss the top loyalty programmes in South Africa and other useful loyalty insights.  Listen to the...

Truth's CEO, Amanda Cromhout featured in the Sunday Times Business News insert. To view the article, simply click here, or you can read it below: As technological disruption and new entrants shake up SA’s banking sector, customer loyalty has become the prize for...

  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards,...

Truth's CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others....

Truth's leading consultant in Loyalty and CRM, Ros Netto shares her views on paid-for loyalty programmes in the Sunday Times Loyalty and Rewards magazine. Read the full article by clicking on the link below: Is it really loyalty if you have to pay for it?- Ros Netto

Truth CEO, Amanda Cromhout shares her knowledge of redemption and engagement in the below article which was featured in the Sunday Times Loyalty and Rewards Magazine. Read the full article by clicking on the link below: Increased redemption drives increased engagement...

“To tier or not to tier” by Puseletso Mompei features Truth's Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. How valuable are tiers to customers? What are the real benefits or drawbacks when it comes to tiered loyalty programmes? To...

"Rewarding outside the box" by Beth Amato features Truth in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019  "Rewarding outside the box" explores different ways brands are thinking of the box to offer experiential rewards to entice and retain...

“New directions” by Mpho Lukoto  features the Truth & BrandMapp Whitepaper in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019.  See the original article featured in the Sunday Times by clicking on the below link: ST Loyalty & Rewards_New...

“Improving and leveraging brand reputation” by Thando Pato features Truth's Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. Rewards programmes are popular among South African consumers but how can they help improve and leverage...

“Now Trending” by Beth Amato features Truth's Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “Today’s loyalty programme members want things to be easy, convenient and personalised as possible. Innovations such as integrated payment...

“The test of time” by Caryn Gootkin features Truth's Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “The test of time” takes a look at how programmes in South Africa have evolved over time. This includes an Interview with...

Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how to reap the most from them as consumers.  

Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues by LARRY CLAASEN Stella Fermor and her grandaughter...