2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa. Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered...
Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards...
Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought...
An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:
In case you missed Truth CEO, Amanda Cromhout, chatting to Bruce Whitfield about all things loyalty and our latest Whitepaper on The Money Show on Thursday, 12 October. Listen to the full interview here:
Truth is proud to be featured in this year’s Sunday Times | Financial Mail supplement: Rewards & Loyalty SA, which covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. In this...
In case you missed Truth CEO, Amanda Cromhout, interviewed on Talk Radio 702. Chatting to Azania Mosaka, all things loyalty and points redemption in South Africa were discussed. Listen to the full interview below:
Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy...
Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity and...
Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’ retail banks are sitting with more than R2 billion in unspent loyalty points? Surely the discounts...
Truth is proud to have had our Whitepaper featured in FlyBlue Magazine. See the full feature below:
Amanda Cromhout discusses South African's growing appetite for loyalty programmes with The Money Show's Bruce Whitfield. "Truth is a consultancy that specialises in loyalty programme development. It recently released findings after questioning 27 446 respondents...
In case you missed Truth CEO, Amanda Cromhout chat about all things loyalty and our latest Whitepaper on Classic FM. Listen to the full podcast here:
Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. "More recently we’ve seen a number of brands really up their loyalty game in terms of innovation and...
Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of...
The true extent of the value that companies can derive from data is still being explored. However, customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and minimised...
Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of...
The true extent of the value that companies can derive from data is still being explored. But customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and minimized risk....
South Africa is a young nation – around 66% of the population is below the age of 35. Brands would therefore be remiss to ignore their unique wants and needs. According to the 2016 Truth Loyalty Whitepaper – a collaboration between Truth and WhyFive – positive strides...
More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13%) can be seen among the younger population (under 25 years of age), among those with a household income of R20,000 or less (up 9.5%) and among men (up 7%). This is...
The results of the 2016 survey show that Pick n Pay’s Smart Shopper programme remains the number one most used programme in South Africa, with 71% of respondents belonging to the programme whose membership currently sits at approximately 10.7 million. Click here for...
Amanda Cromhout, Truth CEO, speaks to Warren Harding of 2OV radio about the Marketing Mix conference in July 2016. Listen to the full interview here:
Truth CEO discusses the first Truth Whitepaper with Jeremy Maggs on Power FM.
Truth CEO, Amanda Cromhout features on Biz Takeouts with Warren Harding to chat about all things loyalty in South Africa as well as the first Truth Whitepaper.
