On this show we are talking about loyalty in South Africa and more specifically the trends and changes happening in the loyalty program space with Truth CEO, Amanda Cromhout. Click here to listen to the show: Cherryflava · A look at the South African loyalty landscape...
Truth CEO and Guest host, Amanda Cromhout interviews, Dr. Shorful Islam, an experienced leader in data analytics and shares with the listeners of Let’s Talk Loyalty how at the end of every data point is a human. Click here to listen to the show:
Truth Webinar series: Truth & BrandMapp Loyalty Whitepaper insights Truth’s CEO and author of the Truth & BrandMapp 2022 loyalty whitepaper, Amanda Cromhout, page turned through the insights of the 2022 loyalty whitepaper.
Amanda Cromhout, CEO of Truth and author of the whitepaper, Brandon De Kock, Director of Storytelling, WhyFive and Nicholas Bednall, CCO MoyaApp discuss the latest results of the Truth & BrandMapp 2022 loyalty whitepaper.
In this webinar Amanda Cromhout, Truth CEO, discusses B2B loyalty with UK based Mark Maclure, Stream Loyalty.
Truth's CEO, Amanda Cromhout, interviewed Mateboho Malope, VodaBucks Executive Head of Loyalty and Rewards, on what has happened in the VodaBucks programme 2 years since the launch.
In this podcast Bruce Interviews Truth's CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the South African population using loyalty programmes.
Truth’s CEO, Amanda Cromhout, had a great interview with, Head of Old Mutual Rewards, Brett Cameron.
Truth’s CEO, Amanda Cromhout, had the opportunity to chat live, with Customer Management and Customer Experience Influencer, Peter Lavers.
Are loyalty programmes worth it? Truth’s Founder & CEO, Amanda Cromhout, was interviewed by Gugulethu Mfuphi, on the Kaya Biz show, about the worthiness of loyalty programmes in South Africa.
Truth’s CEO, Amanda Cromhout, debates if loyalty programmes are in fact evaporating?! Bruce Whitefield - host of The Money Show, recently introduced a loyalty discussion with Amanda with the question: are loyalty programmes evaporating?! Amanda shares insights gained...
Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands' Wimpy Rewards and DSTV's DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and...
Truth’s CEO, Amanda Cromhout, is proud to be part of this international roundtable, where she discusses her views on the impact of COVID-19 on loyalty. Click here to download the whole article from The Wise Marketer.
Amanda Cromhout, the CEO at Truth, presented a very different view on the efficacy of loyalty programmes in South Africa at The Nedbank IMC 2020 conference. To view the Conference paper click on the link below Conference Paper Nedbank IMC 2020
In this webinar, our CEO, Amanda Cromhout, unpacks what frustrates consumers about loyalty programmes. We have the powerful insight from Consumer Journalist, Wendy Knowler through her interview with Amanda and what the South African consumers are really feeling about...
Enjoy the Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope, where Truth’s CEO Amanda Cromhout discusses the launch of VodaBucks with Mateboho. Mateboho openly shares great insights into the VodaBucks programme.
In case you missed Truth’s CEO, Amanda Cromhout, interviewed on Power FM. Chatting to Mpho Letsholonyane, on our latest findings in the Truth & BrandMapp loyalty whitepaper. https://omny.fm/shows/power-lunch/understanding-loyalty-programmes
