Newscast 2 – Spotlight on GDPR, the UK market & Blind Loyalty – The Loyalty Podcast
This episode of newscast features a look into the current state of General Data Protection Regulation compliance by Richard Dutton, of WPP. Amanda Cromhout explains her motivation behind establishing the Blind Loyalty Trust, citing her personal medical journey as the...
Loyalty Stories 18: The Value in Honesty and Simplicity- Amanda Cromhout
On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favourite loyalty...
Truth webinar series: Shopper insights with Mark Bradshaw, Snapnsave
In this 30 minute webinar Amanda Cromhout, Truth's CEO talks to Mark Bradshaw, CEO & Founder of SnapnSave. In this webinar, Mark unpacks how loyalty till slip scanning drives deep loyalty insight and customer change in South Africa. Watch the webinar here:
TDPel Media: South African Loyalty Landscape Transforms as Participation in Shopper Savings Programs Skyrockets Across Demographics
This article gives an overall snapshot of the insights from the Truth & BrandMapp 2023/4 South African Loyalty whitepaper including 76% loyalty programme usage in 2023/2024, demographic insights, top shopper loyalty programmes, preferred rewards and consumer...
SA People news: Saving on groceries: The most popular shopper loyalty cards in SA
The 2023/4 Truth & BrandMapp South African Loyalty whitepaper identifies Checkers Xtra Savings as the most popular loyalty program among wealthier consumers, closely followed by the Clicks ClubCard. For mass-market consumers, the most preferred programme is...
Biz Community: Whitepaper reveals 76% of South Africans are using loyalty schemes
Insights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that loyalty programme usage has grown from 67% in 2015 to 76% in 2023/2024 across both gender and income categories. This article covers the most used loyalty programmes, benefits...
Business Live: These are South Africa’s most popular loyalty programmes
Insights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that getting cash back remains the preferred benefit of economically active consumers This article also covers the most used loyalty programmes, top benefits and many other insights...
Kaya Biz: The most popular loyalty programmes in South Africa – with a new number one
The 2023/4 Truth & BrandMapp South African Loyalty whitepaper has been released. This year's whitepaper is the 8th edition. Amanda Cromhout, CEO of Truth and author of the whitepaper is interviewed on Kaya Biz by Gugulethu Mfuphi. In this episode, Amanda speaks...
Loyalty TV: International Women’s Day – WiiN Webinar with LTL Hosts
March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let’s Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association...
Clickatell webinar: Boost your loyalty program: Harnessing the power of mobile messaging
In this 45 minute webinar Jennifer Shambroom, CSMO of Clickatell is joined by Amanda Cromhout, Truth's CEO, Werner Lindemann, SVP Global Sales at Clickatell and Brett White, VP Product Payments at Clickatell. In the webinar, the speakers delve into the dynamic world...