Marigold webinar: Loyalty Programs – Do they really pay off? Why to invest and how to measure success
In this 55 minute webinar Tom Peace, Managing Director of the Loyalty People is joined by Amanda Cromhout, Truth's CEO and Simon Jeffs, Principal Marketing Strategist at Marigold. This webinar discusses reasons for investing in customer loyalty, building a business...
The Wise Marketer: An interview with Amanda Cromhout
Amanda Cromhout is a tenured loyalty professional based in Cape Town, South Africa. She is an accomplished entrepreneur, having founded and operated her advisory agency Truth Loyalty for many years, and organized and hosted the South African Loyalty Awards, a fixture...
Stampix webinar: Raising the Bar for Loyalty Programs Through Emotions
In this 45 minute webinar Simon Tavernier is joined by Amanda Cromhout, Truth's CEO and Celeste Williams, Head of Marketing, Sponsorships and Experiential Marketing at Vitality. This webinar features lessons from Vitality to boost engagement beyond...
Open Loyalty: Blind Loyalty: 101 Concepts Radically Simplified, with Amanda Cromhout
This episode on the Open Loyalty podcast provides a handful of insights from the author of Blind Loyalty, Amanda Cromhout, inspires listeners to buy a copy, and support the Blind Loyalty Trust. This episode features: Who the book is for The story behind the book and...
Leaders in Loyalty 2023 webinar with platinum sponsor Comarch
In this 30 minute webinar Amanda Cromhout, Truth's CEO discusses the insights gained from the 2023 Leaders in Loyalty conference with Wojciech Kempny, Comarch's Consulting Director. Comarch was the Platinum Sponsor at Truth's annual Leaders in Loyalty...
The Case for loyalty
Is loyalty just a fad or is it a real, strategic marketing initiative that can make a significant difference for brand and consumer? We are asked this question time and time again. We see in the Truth and BrandMapp Loyalty Whitepaper that 73% of South Africans use...
Bringing together 160 loyalty leaders
The Leaders in Loyalty Summit 2023, hosted by Truth, saw a line up of loyalty experience second to none. Over 160 loyalty executives from around South Africa and international markets gathered to listen to loyalty insights and panel interviews from the best known...
702 Shapeshifter with Bruce Whitfield and Amanda Cromhout, Truth Founder & CEO
In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.
Loyalty TV: Blind Loyalty – 101 Loyalty Concepts Radically Simplified
“This episode of Let’s Talk Loyalty and Loyalty TV features Amanda Cromhout, Founder and CEO of Truth. Amanda joins Paula on the show to share the launch of her book called “Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED”, a book which has profound personal...
Loyalty program builders: 8 common challenges when implementing a loyalty program
Listen to Amanda Cromhout, Truth CEO, simplify the intimidating task of launching a loyalty programme. In this episode 8 common challenges when implementing a loyalty programme are covered.