“By understanding the data [delivered to you through your website], you can tailor make propositions – from a marketing point of view, and from a sales point of view – that are relevant.” Amanda Cromhout, CEO at Truth & Emerce Commerce, explains in an interview with...
Loyalty programmes have gained popularity over the past few years and it’s becoming increasingly difficult for brands to differentiate themselves. Because loyalty gives you permission to engage with customers, track their behaviour and interactions with your brand,...
Truth is very excited to have been invited to interview for CNBC Africa focused on loyalty programmes. Interviewed by Lindsey Williams, anchor of the Business Tonight show, they delved into the explosion of loyalty in South Africa and where it’s heading.Joining...
